RALLY4EVER Receives Grant from Morgan Stanley with the aim to Expand Tennis Access to Youth Organisations in Melbourne

RALLY4EVER was selected by Morgan Stanley and the International Women’s Tennis Association to be the recipient of a major grant to expand our programs. The aim of this grant is to further our efforts to break down barriers to tennis participation.

As part of this grant and partnership, RALLY4EVER held an event in conjuction with Morgan Stanley and the WTA Foundation with tennis legend Judy Murray in attendance during the 2024 Australian Open Tennis, aimed at supporting Melbourne's Youth Organizations and engaging them through the power of tennis.

The 2024 WTA Come Play clinic series, presented by Morgan Stanley, kicked off in Melbourne with WTA stars and Judy Murray, igniting tennis excitement in local communities.

Since its inception in 2018, the WTA Come Play initiative has been using tennis to engage and inspire communities, with a particular emphasis on encouraging youth, especially girls, to get involved in the sport and lead active lives.

At the youth tennis clinic held at Fawkner Park South Yarra Tennis Center during the 2024 Australian Open, WTA stars Heather Watson, Ayan Broomfield, and Judy Murray, along with RALLY4EVER’s Founder Louise Pleming, joined in to coach and interact with 50 enthusiastic boys and girls from various organizations across Melbourne, including Break Away Youth, Legacy, PCYC St Kilda, Salvation Army Youth, and Big Brothers Big Sisters, with the focus on making tennis more accessible to kids from all backgrounds.

A huge thank you to all involved in this wonderful event, Morgan Stanley and the WTA Foundation.

Images via WTA Foundation and @ayan.broomfield